einsurance email campaigns

These two designs were created for two separate email campaigns for eInsurance Group Australia.

The eInsurance Group wanted an e-mailer that would appeal to a broad target audience of internet users who were members of an ‘opt-in’ advertising site. The email creatives above were produced for their campaign.

These one page call-to-action mailers are quite satisfying to design. Why? Because clients love them, and for good reason: they have a fast production turnaround time, are to the point for the readers/audience, and are a cost effective way to reach a desired target market.

Done properly, ‘opt-in’ email advertising produces great results and allows you to:

• Get your message to people who might be interested (so you are not wasting your time or theirs)
• Tailor unique content to specific users
• Track and monitor results.

Compare that to the expensive, tree depleting, untrackable, carbon contributing monster known as Direct mail - The advertising junk mail in your letterbox. ‘Opt-in’ email advertising is a great return on investment. It’s good for your business and even better for the environment.

Memosis - Virtual Reality (VR) installation

‘Memeosis’ was an interactive virtual reality (VR) installation completed in 2003, and was inspired by developments in nanotechnology and the promising future it may hold for medicine. The focus of the work was to inform and entertain and was intended to be a goal based exploratory experience. The participant was offered a represented reality in which they are given the impression that they are able to connect to an online server and assume control of a minute probe that has been inserted into a living host. Intertextual information present in the work was intended to contribute to the heightened sense of immersion - blurring the boundary of reality and fiction.

It was intended to move into a second stage of production where it would have used stereoscopics - which would have offered an extra sense of depth ( literally).

The second stage may still happen in future, depending on funding.

-Stu

Still life study - Stu Lawson 2008

I revisited the still life. Sitting on a PC can dull the skills, So it was time for some hands-on practice with real media again.

This painting was done in about 3 hours over a week. It was a test in completing a still life study within a limited time, whilst using a thinned down painting technique with acrylics.

I wasn’t completely happy with few things, but it turned out better than I expected after not having done a still life for a while.

'Making a statement?'- sketch

This was the initial sketch that ended up as a painting. It started out with a slightly different feel and was originally intended to be a digital illustration. I still really like the rough sketch, but I still might try and do a digital version.

'Making a statement?'- acrylic on canvas paper

The acrylic painting above started out as a concept sketch for a digital illustration (see the pencil sketch here), I then decided to experiment with acrylics using a dry brush technique.

'Pig Angel'- digital painting

The forlorn looking figure, otherwise affectionately known as ‘Pig Angel’, in this image was a concept design and exercise in digital painting techniques using a Wacom tablet.

Someone asked me if it is an angel or a demon; perhaps the answer to that question is: do you eat pork?

- Stu

Image: One of the 5 characters designed and animated for Intimate Transactions

Intimate Transactions - the interactive installation I had the pleasure of working on (back in 2004/2005) - was recently shown at the National Art Museum in China as part of the Media Art China’s Synthetic Times Exhibition.

I was primarily responsible for character design, modeling and animation; however myself and the other key collaborators were all involved early on with various parts of concept development - which is a truly fascinating and thoroughly enjoyable experience with an arts project of this type.

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