Studio Shot - 2006 Annual report cover

Back in 2006 I created a small Photoshop image to showcase document designs as if they were taken in a studio. I’m giving the template away for FREE!

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einsurance email campaigns

These two designs were created for two separate email campaigns for eInsurance Group Australia.

The eInsurance Group wanted an e-mailer that would appeal to a broad target audience of internet users who were members of an ‘opt-in’ advertising site. The email creatives above were produced for their campaign.

These one page call-to-action mailers are quite satisfying to design. Why? Because clients love them, and for good reason: they have a fast production turnaround time, are to the point for the readers/audience, and are a cost effective way to reach a desired target market.

Done properly, ‘opt-in’ email advertising produces great results and allows you to:

• Get your message to people who might be interested (so you are not wasting your time or theirs)
• Tailor unique content to specific users
• Track and monitor results.

Compare that to the expensive, tree depleting, untrackable, carbon contributing monster known as Direct mail - The advertising junk mail in your letterbox. ‘Opt-in’ email advertising is a great return on investment. It’s good for your business and even better for the environment.